WHAT IS DIGITAL MARKETING
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers.
Top Reasons to Choose Digital Marketing
- Branding and Promotion
- Simple to Measure
- Highest ROI
- Real to Results
- Cost Effective
- Targeting Mobile Consumers
- Generate Lead
DIGITAL MARKETING PLATFORMS
- Facebook
- LinkedIn
- Quora
- Google, Yahoo, Bing
- Webmaster tools
- Instagram
- Blog
What are the differences between traditional marketing and digital marketing?
Traditional marketing Vs Digital marketing
- Low cost
- Real-time result
- Brand development
- Quicker Publicity
DIGITAL MARKETING – (ORGANIC & PAID
Organic marketing
Organic marketing is best used to develop a brand voice, enable authentic interactions with customers, educate and convert blog readers, and drive traffic to landing pages, your website, and other online assets.
Paid marketing
Paid marketing, on the other hand, allows business to target, reach, engage, and convert their audiences quickly and directly. Instead of waiting – or hoping – for someone to find your blog post in organic search or on social, paid marketing has you “pushing” content – mainly in the form of ads – directly to your target audiences.
Digital Marketing Strategies
1.(Search Engine Optimization) and (Search Engine Marketing)
SEO (Search Engine Optimization)
Search Engine Optimization may be the most popular form of marketing in the digital age. Expert digital marketing consultants use SEO techniques to get to improve their SERP (Search Engine Results Page) position and increase the number of times they appear on the Google search engine overall. When your content ranks high without advertising it’s considered “organic”.
- SEO Success Metrics:
- Traffic: With a good SEO or SEM strategy, you’ll see a legitimate increase in traffic on your site.
- SERP position: The average person doesn’t look beyond the first page of a search engine or the first few results before selecting an option. Most SEO and SEM marketers try to rank in the top three results of the first search page.
SEM (Search Engine Marketing)
The following acronyms refer to the pay structure for SEM ads. Companies pay a predetermined amount every time a potential customer sees or clicks on the ad.
SEM Success Metrics:
- High SEM conversion: If you’re choosing the right keywords and paying the right amount, your paid search or SEM campaign should generate a high conversion rate that yields a decent ROI for your CPC or CPM ad campaign.
- CPC: Cost-Per-Click
- PPC: Pay-Per-Click
- CPM: cost per “mile” or thousand
2.Google and Digital Marketing
Whether your focus is SEM, SEO, or content marketing, Google is an essential tool. Google is the most widely used search engine throughout the world, and Google Ads revenue exceeds both Bing and Yahoo ad revenue. Google provides a variety of freemium (free with paid advanced features) tools to help companies gain more visibility on the web.
- Google Analytics: Analyze website traffic including the location of visitors and the most popular pages on a website
- Google Search Console: Track which websites are indexed (or tracked) by Google and how to improve web visibility
- Google Ads: Purchase paid advertising space on Google search and their partner sites like Ask.com
3.Web Design and Digital Media
- Speed: The right balance of text and visual media boosts engagement, but too many high-definition videos and large images can delay website load time and increase the bounce rate.
- Screen Size: Google recently optimized its algorithm to favor mobile-friendly designs. Responsive designs that adjust to screen sizes for mobile phones, tablets, and desktop computer screens are essential.
- Layout: Can customers quickly find what they are looking for on your website? It’s essential to ensure that text is legible, buttons are easy to find, and users can search or navigate between pages and products easily.
4.Email Marketing Success Metrics:
- Open-Rate: The open rate refers to how many customers opened a particular email. An often-overlooked feature that affects the open-rate is the subject line. Using emojis and personalization with the word “you” or the first name increases the email open-rate.
- Click-Through-Rate (CTR): CTR represents how many users click a link within the email. For example, most newsletters include links to products, website pages, or blog posts with additional information.
- Conversion Rate: The conversion rate monitors how many customers complete a desired action such as buying a product or signing up for a class, as a result of clicking a link in the email.
No comments:
Post a Comment