Google Adwords Pay Per Click Advertising

What is Google Adwords

Google AdWords is an advertising service built by Google. Businesses use this to display ads on Google and its advertising network. It is the single most famous PPC advertising system in the world. It allows businesses to set a budget for advertisement. Payments happen upon people clicking the ads. Advertising service focuses on keywords.

Name some Google AdWords ad extensions?

• Call extensions
• Callout Extension
• Promote extension
• Structured snippet extension
• Sitelink extension
• Affiliate location extension
• App extension

Pay Per Click Advertising

PPC is a form of advertising that is used to bring visitors to your website by using search ads for which you only pay for when someone clicks through.

In addition to Google AdWords, Facebook Advertising is also a popular PPC platform. Here are two really interesting facts for you to think over:

• 64.6% of people click on Google ads when they are looking to purchase something online
• Among the companies that use PPC advertising, 84% use Facebook as a platform, 41% use Google and 18% use LinkedIn

Why is PPC so popular with advertisers? Because it helps them attract quality traffic.

By placing ads that only display when specific search phrases are used or on websites that have a specific kind of audience base, you can target well-matched audience to your business. This ensures that your website attracts visitors that are more likely to convert into buyers.

If that’s not enough, consider this: you only pay for clicks and you can monitor the performance of your ads in real time. Benefits like these are why PPC advertising has proven to be highly successful for small businesses.

What is Social Media Marketing

Here are some of the most popular platforms at a glance:

Facebook: A Facebook Page for your brand makes you more discoverable, and is a great way to connect with potential customers. Facebook Ads have proven to be highly successful in gaining more exposure for a business.

Instagram: Instagram is the best way to express your business visually. The platform offers several tools to help you engage with your audience. With 500 million monthly active users, Instagram is growing extremely fast.

Twitter: Twitter for businesses reaches straight out to people who are looking for new products and special deals. According to a report from Twitter and Research Now, 93% of people who follow small and medium-sized businesses on Twitter plan to purchase from them, while 69% have already bought something from the companies they follow.

Pinterest: With 100 million monthly active users, Pinterest is the most popular platform people go to discover new ideas. The visual content you create and share on your Pinboards can be used to catch the attention of your audience and encourage them to try your products.

LinkedIn: LinkedIn is an essential network for building your brand and creating strong business connections online. You can use it to share content, keep up-to-date with trends, and connect with key influencers in your industry.

What is Google Analytics

What is Google Webmaster Tools google search console

Google Webmaster Tools

Google Webmaster Tools is a free service that helps you evaluate and maintain your website's performance in search results. Offered as a free service to anyone who owns a website, Google Webmaster Tools (GWT) is a conduit of information from the largest search engine in the world to you, offering insights into how it sees your website and helping you uncover issues that need fixing.

How GWT can help monitor your website's performance

1. It verifies that Google can access the content on your website.

2. GWT makes it possible to submit new pages and posts for Google to crawl and remove content you don't want search engine users to discover.

3. It helps you deliver and evaluate content that offers users more visual experience.

4. You can maintain your website without disrupting its presence in search results.

5. It allows you to discover and eliminate malware or spam problems that may not be easily found through other means.

How GWT helps you understand how Google search views your website

1. It tells you the most popular queries causing your website to appear in search results.

2. It tells you which queries are driving the most traffic.

3. You can see which websites are linking to yours.

4. You can evaluate how well your mobile website is performing for people searching on tablets and phones.

1. What you can do with a Word Processor As Webmaster?

It can convert your document into a web page so that it can be displayed like a normal web page in a browser. You can create links that point to other websites or other pages on your own website.

2. What are the Responsibilities Of Webmaster?

A person is responsible for designing, developing, and maintaining a website or websites. It is the webmaster's responsibility to troubleshoot and find the underlying problem. Once the problem is found, the webmaster fixes the problem and ensures that every aspect is once again working properly.

3. What Google Webmaster Tools Give Us?

Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query. This tool does not cover search results from other search engines, such as Bing, Yahoo, or Baidu

4. Explain Google Webmaster Tools?

·        Submit and check a sitemap

·        Check and set the crawl rate, and view statistics about how Gglebt accesses a particular site

·        Generate and check a rbts.txt file. It als helps t discver pages that are blcked in rbts.txt by chance.

·        List internal and external pages that link t the site

·        Get a list f brken links fr the site

·        see what keywrd searches n Ggle led t the site being listed in the SERPs, and the click thrugh rates f such listings

·        View statistics abut hw Ggle indexes the site, and if it fund any errrs while ding it

·        Set a preferred dmain (e.g. prefer example.cm ver www.example.cm r vice versa), which determines hw the site URL is displayed in SERPs

·        Highlight t Ggle Search elements f structured data which are used t enrich search hit entries (released in December 2012 as Ggle Highlighter)[1]

·        Receive ntificatins frm Ggle fr manual penalties.

Webmaster Tools:

It is a tool to check indexing status and optimize visibility of their websites

- It Gives the overall health of our website. As of May 20, 2015, Google

rebranded Google Webmaster Tools as Google Search Console.

Webmaster Tools:

To Submit/check the sitemap for our website.

Adjust the crawl rate of the Google bots for your website and view the statistics.

List the internal and external pages that link to your website.

Check what keyword searches led the site to being displayed in the Google search engine results pages and click-through rates for them.Sign out Check statistics about how Google has indexed your website and whether it has found any issues while doing so.

How to merge webmaster message to gmail account?

●    Click on settings icon (Gear icon)

●    Search Console Performance

●    Check on enable

●    Select the all issues

HTML Improvements?

It shows the error messages of our website, like Duplicate title, Meta descriptions.

If any case to rectify this problem then we have to redirect the one page to another page through Cpanel.

Site Links:

When user enter the search term we can some site links for the 1st position website.

If we want to remove the site link

Goto site link > Place the url > Click on Demote

Accelerated Mobile Page:

Accelerated Mobile Pages (AMP) are an open-source initiative to provide web pages that load fast and look good on mobile devices, even over slow networks.

Search Traffic:

●    Search Analytics

●    It Shows the analysis of our website

●    Number of clicks for the web page

●    For Which Query

●    CTR Etc.,

International Targeting:

In This we have to select the targeting location.

Mobile Usability:

If any Error occurs in mobile search they can handle from here.

Link To Your site:

It shows the backlink date.

It shows the how many links for each page.

Internal links information.

Common Errors in websites:

403 forbidden server down

404 page not found

200 perfect

301 permanent URL redirection

302  URL redirection

What is Keywords and keyword types and research

A  keyword outline is used when giving a speech or presentation. It includes the main idea of what is to be communicated in a manner that is much shorter than the actual word for-word speech.

"Keyword nothing but a word/ phrase which was related to our business is called a keyword."

2. What is KEYWORD RESEARCH?

Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for. Researching keywords gives marketers a better understanding of how high the demand is for certain keywords and how hard it would be to compete for those terms in the organic search results, offering some direction to optimization efforts.

3.How to Perform Keyword Research

Step 1: Make a list of important, relevant topics based on what you know about your business.

Step 2: Fill in those topic buckets with keywords.

·        marketing automation tools

·        how to use marketing automation software

·        what is marketing automation?

·        how to tell if I need marketing automation software

·        lead nurturing

·        email marketing automation

·        top automation tools

Step 3: Research related search terms.

Step 4: Check for a mix of head terms and long-tail keywords in each bucket.

Step 5: See how competitors are ranking for these keywords.

Step 6: Use the Google AdWords Keyword Planner to cut down your keyword list.

4.Types of Keywords

1. Short-tail keyword

As the name suggested, short-tail keywords are short keywords (surprise!) that are made up of three
words or less. Sometimes they are also called the head keyword.

2. Long-tail keyword

Long-tail keywords consist of more than 3 words. They are also usually much more specific than short
tail keywords.

3. Short-term fresh keyword

When you think about fresh keywords, you need to think about something that is hyped recently.

4. Long-term evergreen keyword

Evergreen keywords are those that is relevant all the time. The search volume might fluctuate now and then but there won’t be extreme changes.

5. Product defining keyword

This is the keywords that explain and describe your product.

6. Customer defining keyword

You have your targeted persona right? If you don’t, create an imaginary profile for your targeted audience.

7. Geo-targeting keyword

You can target a specific neighborhood, city, state or even country using a geo-targeting keyword.

8. LSI keyword

LSI (Latent Semantic Indexing) Keywords are thematic keywords that are closely related to your main keyword.

9. Intent targeting keywords

When a user performs a query, their intent will fall into these 3 categories:

•      Informational

Users want general information on a specific item or topic. So use keywords like benefits of, ways to,
guide on, facts. These keywords tend to appear in informational contents aiming to educate the
reader. You can also make use of the Ws like where what, who to craft your informational content.

•     Commercial

Users with commercial intent are more serious about making a purchase. So starts use keywords like specifications, expiration date, place of origin, shipping fee, etc to give a clearer and product-specific
information.

•     Transactional

This is the last step before a user places an order, at this point they are comparing products from
multiple stores and trying to get the best deal. Use keywords like this, best price, sale, best quality,
guaranteed, no fuss refund etc to make them feel comfortable to buy from you.

 WHAT IS KEYWORD DENSITY 

Keyword density is the percentage of times a keyword or phrase appears on a web page
compared to the total number of words on the page. In the context of search
engine optimization, keyword density can be used to determine whether a web page is
relevant to a specified keyword or keyword phrase.

·         GOOGLE TRENDS

  Google Trends is a website by Google that analyzes the popularity of top search queries in
  Google Search across various regions and languages. The website uses graphs to compare
  the search volume of different queries over time.

·         KEYWORD PROXIMITY

Keyword Proximity refers to the distance between two words or phrases, or how
close keywords are to each other within a body of text. The closer the twokeywords are to
each other, the higher the weight for that phrase.

·         KEYWORD RESEARCH & ANALYSIS

     Keyword research is the first piece of analysis that any SEO practitioner should embark upon in a search engine optimisation (SEO) project. It's an extremely important component in the overall analysis since it is from the keyword research that we determine the optimum keywords to rank for.

·  KEYWORD RESEARCH TOOLS & TECHNIQUES

  My best suggestion of three keyword research tools are Google AdWords Keyword Planner, Ubersuggest, and HitTail. 

1) Google AdWords Keyword Tool allows you to export up to 800 suggestions for most seed keywords and phrases. You can then use them to optimize your main business pages as well as come up with great topic ideas.

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"Find the right keywords: Research your industry and find the keywords that identify your business. The keywords you target determine how Google (and other search engines) rank your website and how much traffic you bring in.

• Use those keywords in your website’s URL: One of the best ways to optimize your website is to incorporate keywords in your site URL.
• Search engines go through each line of text in your website to understand what it’s about. From your website URL to the content on your web pages, everything is analyzed and indexed by the search engines.
• Use keywords in Title tags, Meta descriptions, and Heading tags: Title tags are the name of a web page. 
• When you open an internet browser, the text you see right on top of the dialog box is the Title tag. These are the links that show up in search engines. It’s the hyperlink that people click on."

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BEST KEYWORD TOOLS

TIPS:  Longer keyword easier to rank on top

 How To Find Keywords? 

By using  Google Keyword  Planner we can find keywords. and other keyword tools

1.Google Keyword Planner

2.Soovle

  3. Scrape suggested keywords from multiple sources.

4. Jaaxy

Get thousands of related keyword ideas within seconds.

5. Google Search Console

Find hundreds of “Opportunity Keywords”.

6. Ahrefs Keywords Explorer

Make smarter keyword decisions.

7. SECockpit

8. KeywordTool.io

Get boatloads of targeted keyword ideas.

9. Moz Keyword Explorer

Find keywords that will generate the most traffic.

10. Keywords Everywhere

Get search volume (and more) wherever you go.

11. Keyword Snatcher

Find 2,000 keyword ideas with a single search.

12. Google Trends

Find new keywords and search trends.

13. SEMRush

SEMrush works a little differently than the other tools I’ve shown you so far.

14. KWFinder

A powerful keyword tool that’s also easy to use.

15. Suggestion Keyword Finder

Find lots of keywords ideas (for free).

16. Serpstat

Important Points to Select a Keyword:

1. Keyword Should Have Lower Competition

2. Keyword Should Have Good Number of Searches

3. The Number of search Results should be Low in Google.

How Much of Time to Bring Top For Particular Keyword :

(Time Frame)

High Competition: 1 year+

Medium Competion: 1 year

Low Competion: 3 Months - 6 Months