Here are some of the most popular platforms at a glance:
Facebook: A Facebook Page for your brand makes you more discoverable, and is a great way to connect with potential customers. Facebook Ads have proven to be highly successful in gaining more exposure for a business.
Instagram: Instagram is the best way to express your business visually. The platform offers several tools to help you engage with your audience. With 500 million monthly active users, Instagram is growing extremely fast.
Twitter: Twitter for businesses reaches straight out to people who are looking for new products and special deals. According to a report from Twitter and Research Now, 93% of people who follow small and medium-sized businesses on Twitter plan to purchase from them, while 69% have already bought something from the companies they follow.
Pinterest: With 100 million monthly active users, Pinterest is the most popular platform people go to discover new ideas. The visual content you create and share on your Pinboards can be used to catch the attention of your audience and encourage them to try your products.
LinkedIn: LinkedIn is an essential network for building your brand and creating strong business connections online. You can use it to share content, keep up-to-date with trends, and connect with key influencers in your industry.
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