A keyword outline is used when giving a speech or presentation. It includes the main idea of what is to be communicated in a manner that is much shorter than the actual word for-word speech.
"Keyword nothing but a word/ phrase which was related to our business is called a keyword."
2. What is KEYWORD RESEARCH?
"Keyword nothing but a word/ phrase which was related to our business is called a keyword."
2. What is KEYWORD RESEARCH?
Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for. Researching keywords gives marketers a better understanding of how high the demand is for certain keywords and how hard it would be to compete for those terms in the organic search results, offering some direction to optimization efforts.
3.How to Perform Keyword Research
Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for. Researching keywords gives marketers a better understanding of how high the demand is for certain keywords and how hard it would be to compete for those terms in the organic search results, offering some direction to optimization efforts.
3.How to Perform Keyword Research
Step 1: Make a list of important, relevant topics based on what you know about your business.
Step 2: Fill in those topic buckets with keywords.
Step 3: Research related search terms.
Step 1: Make a list of important, relevant topics based on what you know about your business.
Step 2: Fill in those topic buckets with keywords.
· marketing automation tools
· how to use marketing automation software
· what is marketing automation?
· how to tell if I need marketing automation software
· lead nurturing
· email marketing automation
· top automation tools
Step 3: Research related search terms.
Step 4: Check for a mix of head terms and long-tail keywords in each bucket.
Step 5: See how competitors are ranking for these keywords.
Step 6: Use the Google AdWords Keyword Planner to cut down your keyword list.
4.Types of Keywords
1. Short-tail keyword
As the name suggested, short-tail keywords are short keywords (surprise!) that are made up of three
words or less. Sometimes they are also called the head keyword.
2. Long-tail keyword
Long-tail keywords consist of more than 3 words. They are also usually much more specific than short
tail keywords.
3. Short-term fresh keyword
When you think about fresh keywords, you need to think about something that is hyped recently.
4. Long-term evergreen keyword
Evergreen keywords are those that is relevant all the time. The search volume might fluctuate now and then but there won’t be extreme changes.
This is the keywords that explain and describe your product.
6. Customer defining keyword
You have your targeted persona right? If you don’t, create an imaginary profile for your targeted audience.
You can target a specific neighborhood, city, state or even country using a geo-targeting keyword.
LSI (Latent Semantic Indexing) Keywords are thematic keywords that are closely related to your main keyword.
9. Intent targeting keywords
When a user performs a query, their intent will fall into these 3 categories:
- Informational
Users want general information on a specific item or topic. So use keywords like benefits of, ways to,
guide on, facts. These keywords tend to appear in informational contents aiming to educate the
reader. You can also make use of the Ws like where what, who to craft your informational content.
- Commercial
Users with commercial intent are more serious about making a purchase. So starts use keywords like specifications, expiration date, place of origin, shipping fee, etc to give a clearer and product-specific
information.
- Transactional
This is the last step before a user places an order, at this point they are comparing products from
multiple stores and trying to get the best deal. Use keywords like this, best price, sale, best quality,
guaranteed, no fuss refund etc to make them feel comfortable to buy from you.
As the name suggested, short-tail keywords are short keywords (surprise!) that are made up of three
words or less. Sometimes they are also called the head keyword.
words or less. Sometimes they are also called the head keyword.
2. Long-tail keyword
Long-tail keywords consist of more than 3 words. They are also usually much more specific than short
tail keywords.
Long-tail keywords consist of more than 3 words. They are also usually much more specific than short
tail keywords.
3. Short-term fresh keyword
When you think about fresh keywords, you need to think about something that is hyped recently.
4. Long-term evergreen keyword
Evergreen keywords are those that is relevant all the time. The search volume might fluctuate now and then but there won’t be extreme changes.
5. Product defining keyword
This is the keywords that explain and describe your product.
6. Customer defining keyword
You have your targeted persona right? If you don’t, create an imaginary profile for your targeted audience.
7. Geo-targeting keyword
You can target a specific neighborhood, city, state or even country using a geo-targeting keyword.
8. LSI keyword
LSI (Latent Semantic Indexing) Keywords are thematic keywords that are closely related to your main keyword.
9. Intent targeting keywords
When a user performs a query, their intent will fall into these 3 categories:
- Informational
Users want general information on a specific item or topic. So use keywords like benefits of, ways to,
guide on, facts. These keywords tend to appear in informational contents aiming to educate the
reader. You can also make use of the Ws like where what, who to craft your informational content.
guide on, facts. These keywords tend to appear in informational contents aiming to educate the
reader. You can also make use of the Ws like where what, who to craft your informational content.
- Commercial
Users with commercial intent are more serious about making a purchase. So starts use keywords like specifications, expiration date, place of origin, shipping fee, etc to give a clearer and product-specific
information.
information.
- Transactional
This is the last step before a user places an order, at this point they are comparing products from
multiple stores and trying to get the best deal. Use keywords like this, best price, sale, best quality,
guaranteed, no fuss refund etc to make them feel comfortable to buy from you.
multiple stores and trying to get the best deal. Use keywords like this, best price, sale, best quality,
guaranteed, no fuss refund etc to make them feel comfortable to buy from you.
WHAT IS KEYWORD DENSITY
Keyword density is the percentage of times a keyword or phrase appears on a web page
compared to the total number of words on the page. In the context of search
engine optimization, keyword density can be used to determine whether a web page is
relevant to a specified keyword or keyword phrase.
· GOOGLE TRENDS
Google Trends is a website by Google that analyzes the popularity of top search queries in
Google Search across various regions and languages. The website uses graphs to compare
the search volume of different queries over time.
close keywords are to each other within a body of text. The closer the twokeywords are to
each other, the higher the weight for that phrase.
· KEYWORD RESEARCH & ANALYSIS
Keyword research is the first piece of analysis that any SEO practitioner should embark upon in a search engine optimisation (SEO) project. It's an extremely important component in the overall analysis since it is from the keyword research that we determine the optimum keywords to rank for.
1) Google AdWords Keyword Tool allows you to export up to 800 suggestions for most seed keywords and phrases. You can then use them to optimize your main business pages as well as come up with great topic ideas.
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"Find the right keywords: Research your industry and find the keywords that identify your business. The keywords you target determine how Google (and other search engines) rank your website and how much traffic you bring in.
- Use those keywords in your website’s URL: One of the best ways to optimize your website is to incorporate keywords in your site URL.
- Search engines go through each line of text in your website to understand what it’s about. From your website URL to the content on your web pages, everything is analyzed and indexed by the search engines.
- Use keywords in Title tags, Meta descriptions, and Heading tags: Title tags are the name of a web page.
- When you open an internet browser, the text you see right on top of the dialog box is the Title tag. These are the links that show up in search engines. It’s the hyperlink that people click on."
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Keyword density is the percentage of times a keyword or phrase appears on a web page
compared to the total number of words on the page. In the context of search
engine optimization, keyword density can be used to determine whether a web page is
relevant to a specified keyword or keyword phrase.
compared to the total number of words on the page. In the context of search
engine optimization, keyword density can be used to determine whether a web page is
relevant to a specified keyword or keyword phrase.
· GOOGLE TRENDS
Google Trends is a website by Google that analyzes the popularity of top search queries in
Google Search across various regions and languages. The website uses graphs to compare
the search volume of different queries over time.
Google Search across various regions and languages. The website uses graphs to compare
the search volume of different queries over time.
· KEYWORD PROXIMITY
Keyword Proximity refers to the distance between two words or phrases, or how
close keywords are to each other within a body of text. The closer the twokeywords are to
each other, the higher the weight for that phrase.
close keywords are to each other within a body of text. The closer the twokeywords are to
each other, the higher the weight for that phrase.
· KEYWORD RESEARCH & ANALYSIS
Keyword research is the first piece of analysis that any SEO practitioner should embark upon in a search engine optimisation (SEO) project. It's an extremely important component in the overall analysis since it is from the keyword research that we determine the optimum keywords to rank for.
· KEYWORD RESEARCH TOOLS & TECHNIQUES
My best suggestion of three keyword research tools are Google AdWords Keyword Planner, Ubersuggest, and HitTail.
1) Google AdWords Keyword Tool allows you to export up to 800 suggestions for most seed keywords and phrases. You can then use them to optimize your main business pages as well as come up with great topic ideas.
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1) Google AdWords Keyword Tool allows you to export up to 800 suggestions for most seed keywords and phrases. You can then use them to optimize your main business pages as well as come up with great topic ideas.
----------------------------------------------------------------------------------------------------------------------
"Find the right keywords: Research your industry and find the keywords that identify your business. The keywords you target determine how Google (and other search engines) rank your website and how much traffic you bring in.
- Use those keywords in your website’s URL: One of the best ways to optimize your website is to incorporate keywords in your site URL.
- Search engines go through each line of text in your website to understand what it’s about. From your website URL to the content on your web pages, everything is analyzed and indexed by the search engines.
- Use keywords in Title tags, Meta descriptions, and Heading tags: Title tags are the name of a web page.
- When you open an internet browser, the text you see right on top of the dialog box is the Title tag. These are the links that show up in search engines. It’s the hyperlink that people click on."
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BEST KEYWORD TOOLS
TIPS: Longer keyword easier to rank on top
How To Find Keywords?
By using Google Keyword Planner we can find keywords. and other keyword tools
1.Google Keyword Planner
2.Soovle
3. Scrape suggested keywords from multiple sources.
3. Scrape suggested keywords from multiple sources.
4. Jaaxy
Get thousands of related keyword ideas within seconds.
Get thousands of related keyword ideas within seconds.
5. Google Search Console
Find hundreds of “Opportunity Keywords”.
Find hundreds of “Opportunity Keywords”.
6. Ahrefs Keywords Explorer
Make smarter keyword decisions.
Make smarter keyword decisions.
7. SECockpit
8. KeywordTool.io
Get boatloads of targeted keyword ideas.
Get boatloads of targeted keyword ideas.
9. Moz Keyword Explorer
Find keywords that will generate the most traffic.
Find keywords that will generate the most traffic.
10. Keywords Everywhere
Get search volume (and more) wherever you go.
Get search volume (and more) wherever you go.
11. Keyword Snatcher
Find 2,000 keyword ideas with a single search.
Find 2,000 keyword ideas with a single search.
12. Google Trends
Find new keywords and search trends.
Find new keywords and search trends.
13. SEMRush
SEMrush works a little differently than the other tools I’ve shown you so far.
SEMrush works a little differently than the other tools I’ve shown you so far.
14. KWFinder
A powerful keyword tool that’s also easy to use.
A powerful keyword tool that’s also easy to use.
15. Suggestion Keyword Finder
Find lots of keywords ideas (for free).
Find lots of keywords ideas (for free).
16. Serpstat
Important Points to Select a Keyword:
1. Keyword Should Have Lower Competition
2. Keyword Should Have Good Number of Searches
3. The Number of search Results should be Low in Google.
How Much of Time to Bring Top For Particular Keyword :
(Time Frame)
High Competition: 1 year+
Medium Competion: 1 year
Low Competion: 3 Months - 6 Months
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