What is Google Adwords
Pay Per Click Advertising
Google AdWords is an advertising service built by Google. Businesses use this to display ads on Google and its advertising network. It is the single most famous PPC advertising system in the world. It allows businesses to set a budget for advertisement. Payments happen upon people clicking the ads. Advertising service focuses on keywords.
Name some Google AdWords ad extensions?
- Call extensions
- Callout Extension
- Promote extension
- Structured snippet extension
- Sitelink extension
- Affiliate location extension
- App extension
Pay Per Click Advertising
PPC is a form of advertising that is used to bring visitors to your website by using search ads for which you only pay for when someone clicks through.
In addition to Google AdWords, Facebook Advertising is also a popular PPC platform. Here are two really interesting facts for you to think over:
- 64.6% of people click on Google ads when they are looking to purchase something online
- Among the companies that use PPC advertising, 84% use Facebook as a platform, 41% use Google and 18% use LinkedIn
Why is PPC so popular with advertisers? Because it helps them attract quality traffic.
By placing ads that only display when specific search phrases are used or on websites that have a specific kind of audience base, you can target well-matched audience to your business. This ensures that your website attracts visitors that are more likely to convert into buyers.
If that’s not enough, consider this: you only pay for clicks and you can monitor the performance of your ads in real time. Benefits like these are why PPC advertising has proven to be highly successful for small businesses.
